Mini-documentary on the creative process employed to produce the works Pele and Bioma that were designed by the Campana Brothers for Natura’s iconic store on the infamous Rua Oscar Freire in São Paulo. The doc tells the story of the Campana brothers and their connection to the elements of the Amazon, which are also present in Natura Ekos. The work Bioma is a sculpture made of 220 meters of multicolored cotton thread created with products from the Amazon. The work Pele, which can be seen and experienced exclusively, provides a sensory experience as if it were a second skin made of natural materials and organic curves.

3 min
Directed by: Renata Rico
Production: NÓS
Client: Natura Ekos
Project produced for horizontal and vertical screens.